{"versionId":"eb654224-3e0f-48dd-ec40-08dec022b989","articleId":"0c2c9e93-f77c-4013-827b-08db7c3ca568","title":"Google Analytics tracking","tags":["analytics","GA4","All articles"],"content":"

If you have Google Analytics (GA4) enabled on the site where your bot is hosted, you can send Helpfruit events to Google Analytics for further analysis. 

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Prerequisites

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How to set up GA4 tracking

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1. Navigate to the Features Control tab in the main configuration screen in the Helpfruit portal.

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2. Enable Google Analytics tracking

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Next you will need to enter your Google Analytics API key (secret value). Follow the steps below to generate this key.

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How to generate a Google Analytics API Key / secret value for event tracking

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To find the API key in your Google Analytics account:

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1. Navigate to Admin > Data Streams for the relevant account and property:

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2. Select the relevant data stream (typically, this will represent the website your bot is hosted on).

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3. Select Measurement Protocol API secrets (learn more about Measurement Protocol for GA4)

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4. Click Create, give your API secret a nickname, and once you've created it, copy the secret value.

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6. Paste the secret value you have just copied into the Helpfruit portal:

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7. Click Save to complete the setup. 

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Tracked Helpfruit events

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The following events are tracked in Helpfruit and will be sent to Google Analytics once the integration is set up.

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Note: If the event has an underscore (e.g. Form_Start, Engagement_Triggered), that event came from Google Analytics event tracking. Helpfruit events do not have spaces.

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To see this in your Google Analytics account, head to Reports > Engagement > Events. Then enter the event name you’d like to see in the search bar.

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Additional setup in GA4

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You may also need to set up Helpfruit events as custom events in your Google Analytics account. Learn more.

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